Privacy Policy
This Privacy Policy explains how Via Puerta, Inc. (“Via Puerta”, “Via POS”, “Via”, “us”, “we” or “our”) collect, use, disclose, transfer,
protect, store and otherwise process your information. It also explains your rights and options around our use of your personal information
and how you can exercise these choices.
’Personal information’ means any information relating to an identified or identifiable natural person; an identifiable natural person is one
who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location
data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social
identity of that natural person;
For the purposes of this Policy, ‘Customer’, as the term is used here, refers to an individual or an entity that registers to use our Services.
Please, do not use Services if you are not ready to accept the Terms of Use and this Privacy Policy.
This Privacy Policy was updated on 29 January 2020.
- SCOPE OF PRIVACY POLICY
- Via Puerta is committed to protecting the privacy of the individuals on Via Puerta websites, ipad applications, products and services,
(collectively, "Services").
- By registering for or using Services you acknowledge the collection, transfer, processing, storage, disclosure and other uses of your
information, as described in this Privacy Policy.
- Customer Information, being personal information relating to our Customers (where applicable). We collect this information so that we
can provide our Services to those Customers. For the purposes of GDPR in the European Union, we are the 'data controller' (where
applicable) of this Customer Information and we collect and store it for the purposes of providing our Services to Customers and
maintaining records and contact details relating to those Services and Customers. This policy sets out how Via Puerta process your
information as a Customer.
- Consumer information, being personal information relating to consumers with whom our Customers interact (such as consumers of their
products or services) including their email address, phone number or other information.
- Employee information, being personal information relating to employees of our Customers, including email address, phone number or
other information.
- Customers are solely responsible for establishing policies for and ensuring compliance with all applicable laws and regulations, as well
as all privacy policies, agreements or other obligations, relating to the collection of personal information in connection with the use
of our Services by individuals with whom our Customers interact. We collect information under the direction of our Customers and have no
direct relationship with individuals whose personal information we process in connection with the use of our Services. If you are a
Customer providing information (including personal information) about someone else, you must have the legal ability to do so and, if
necessary, inform them about how their personal information will be used (as described in this Privacy Policy). If you are an individual
who interacts with a Customer using our Services - for instance if you’re an employee or consumer of a retail store – that Customer is
the controller of your information and you should contact them directly (e.g. - the owner or manager of the retail store) – for assistance
with any requests or questions relating to your personal information.
- WHAT INFORMATION WE COLLECT
- We collect information about you when you provide it to us, when you use our Services. The ways we collect it can be broadly categorized
into the following:
- INFORMATION YOU DIRECTLY PROVIDE US
- ACCOUNT AND PROFILE INFORMATION.
We collect following information about you when you register for an account, create or modify your profile, set preferences, sign-up for or make purchases through the Services:
Contact information such as name, email address and country.
Profile information such as business phone number.
Preferences information such as notification and marketing preferences.
- OPERATIONAL DATA.
We also store information you upload to or send through our Services, including:
Information about products and services the Customer sells (including inventory, pricing, sale, transaction, tax, and other data)
Information about the Customer or the Customer’s business (employees, consumers and suppliers)
- INFORMATION YOU PROVIDE THROUGH OUR SUPPORT CHANNELS.
The Services also include customer support, where you may choose to submit information regarding a problem you are experiencing with a
Service. Whether you designate yourself as a technical contact, speak to one of our representatives directly or otherwise engage with our
support team, we may ask you to provide contact information, a summary of the problem you are experiencing, and any other documentation,
screenshots or information that would be helpful in resolving the issue.
- PAYMENT INFORMATION
We collect certain payment and billing information when you subscribe for certain paid Services. For example, we ask you to designate a
billing representative, including name and contact information. You might also provide payment information, such as payment card details,
which we collect via secure payment processing services.
- OTHER SUBMISSIONS
We ask for and collect personal information from you when you submit web forms on our websites or when you participate in any interactive
features of our Services, participate in a survey, promotion, activity or event, request customer support, communicate with us via third
party social media sites, or otherwise communicate with us.
- INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE THE SERVICES
- ANALYTICS INFORMATION.
We collect analytics information when you use our Services to help us improve our products and services. We are
always aiming to make Services a better experience for retailers and customers alike, and your information really helps us to do this! This
analytics information consists of the function and feature of the Services being used, and the Customer's username and IP address of the
individual who is using the function or feature (which will include any personal information incorporated into the username), and other
information needed to detail the operation of the function and the parts of the Services that are being affected.
We use Google Analytics as one of our analytics providers. Refer to Google's Policies and Principles to find out more about the privacy
policy of Google Analytics. To prevent analytics information from being sent to Google Analytics, use the Google Analytics Opt-out Browser
Add-on.
- ANALYTICS INFORMATION DERIVED FROM OPERATIONAL DATA.
Analytics information also consists of data we collect as a result of running queries
against Operational Data across our user base for the purposes of generating Usage Data. "Usage Data" is aggregated data about a category
or group of features, services, or users that is not of itself personal information. It is also data about our Customers and their business.
We may incidentally come across personal information when we compile Usage Data.
- COOKIES.
Cookies are used by Via Puerta and our third-party partners (for example, our analytics partners) to collect information. A cookie is a
small text file that is stored on your hard drive or in device memory for record keeping purposes. We use cookies to give you a better and
more personalized use of the Services, to save you logging in every time and to count the number of visits.
- INFORMATION WE RECEIVE FROM OTHER SOURCES
- We collect information from other sources, such as our business partners. We do not control, supervise or respond for how the third parties
providing your information process your personal data, and any information request regarding the disclosure of your personal information to
us should be directed to such third parties.
- LEGAL JUSTIFICATION FOR PROCESSING
- We collect and process information about you only where we have legal bases for doing so under applicable laws. The legal bases depend on
the Services you use and how you use them. This means we collect and use your information only where:
- We need it to provide you the Services, including to operate the Services, provide customer support and personalized features and to protect
the safety and security of the Services;
- It satisfies a legitimate interest (which is not overridden by your data protection interests), such as for research and development, to market
and promote the Services and to protect our legal rights and interests;
- You give us consent to do so for a specific purpose; or
- We need to process your data to comply with a legal obligation.If you have consented to our use of information about you for a specific
purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we
are using your information because we or a third party (e.g. your employer) have a legitimate interest to do so, you have the right to
object to that use though, in some cases, this may mean no longer using the Services.
- HOW WE USE YOUR INFORMATION
- We are continually striving to improve Services. Being able to identify how retailers are using our product plays a big part in helping us
to make our software better. We may use information about you for purposes such as:
- Enabling you to access and use our Services
- Displaying historical sale information
- Sending you marketing, advertising, educational content and promotional messages and other information that may be of interest to you,
including information about us, our Services, or general promotions for business partner campaigns and services. You can unsubscribe or
opt-out from receiving these communications described below under “How You Can Protect Your Information”
- In the case of retail stores, to share the name of the retail store with potential customers to encourage them to use our Services
- Measuring, customizing and improving the Services and developing new products
- Sending to you service, support and administrative messages, reminders, technical notices, updates, security alerts and information
requested by you
- Investigating and preventing fraudulent transactions, unauthorized access to Services, and other illegal activities
- With your consent: We use information about you where you have given us consent to do so for a specific purpose not listed above. For
example, we may publish testimonials or featured customer stories to promote the Services, with your permission.
- Where we need your personal information for any other purposes, it will be obvious from the circumstances as to the purposes for which we
require that personal information from you.
- SHARING & DISCLOSURE OF YOUR INFORMATION
- When you use the Services, we may share your information only as described below:
SERVICE PROVIDERS, BUSINESS PARTNERS AND OTHERS We use and work with third party service providers and our trusted Business Partners to
provide application development, hosting, website, infrastructure, maintenance, backup, payment processing, customer relationship management,
marketing, accounting, human resources, business intelligence and analytics, data enrichment, customer support and other services for us.
These service providers may have access to or process your information for the purpose of providing those services for us. Some of our pages
use white-labelling techniques to serve content from our service providers while providing the look and feel of our site. Please note that
you are providing your information to these third parties acting on behalf of Via Puerta. These third parties are located in countries which
may be outside of your location.
- We also share your contact information with select trusted Business Partners, such as our partners who integrate with Services, to enable them
to contact you about their services (as they relate to your Services). We also obtain contact information from select Business Partners to
better understand your preferences and to deliver you more personalized marketing.
- COMPLIANCE WITH LAWS AND PROTECTION OF RIGHTS
- In certain situations, we may be required to use and disclose your information (including personal information) to a third party if we believe
the disclosure is reasonably necessary:
- To comply with any applicable law, legal process (for example, subpoenas and warrants) or governmental request
- To enforce and administer our agreements, policies and terms of use
- To protect the property, rights, and safety of Via Puerta, our Customers or the public from harm or illegal activities
- For fraud prevention, risk assessment, investigation, customer support, product development or debugging purposes
- To protect the rights, property or personal safety of Via Puerta, its users or members of the public
- To establish or exercise our legal rights or defend ourselves against any third-party claims or allegations
- BUSINESS TRANSFERS
- If Via Puerta undertakes or is involved in any merger, acquisition, reorganization, sale of assets or bankruptcy or insolvency event, then
we may transfer or share some or all of our assets, including your personal information. In this event, we will notify you before your
personal information is transferred and becomes subject to a different privacy policy.
- NON-IDENTIFYING OR AGGREGATED DATA
- We may share aggregated or other non-personal information that does not directly identify you with third parties in order to improve our
Services.
- YOUR PRIVACY RIGHTS
- Updating your Personal Information via the Services: You may access, change, or correct information about you by logging into your account
at any time or by making a request to us using the contact details below, in which case we may need to verify your identity before granting
access or otherwise changing or correcting your information.
- ACCOUNT INFORMATION AND DEACTIVATING YOUR ACCOUNT
- If you wish to deactivate your account, you may do so by emailing us using the contact details provided below.
- OPTING OUT OF PROMOTIONAL COMMUNICATIONS
- You may opt out of receiving promotional communications from Via Puerta by using the unsubscribe link within each email or contacting us via
our home page or sales team. Even after you opt out from receiving promotional messages from us, you will continue to receive transactional
messages from us regarding Services (e.g., account verification, purchase and billing confirmations and reminders, technical and security notices).
- If you’re not happy with how we are processing your personal information, you have the right to complain to your local information protection
authority. Your local data protection authority will be able to give you more information on how to submit a complaint.
- You can request to exercise these rights by emailing privacy@viapos.io. We may need to verify your identity before granting access or otherwise
changing or correcting your information.
- COOKIES AND ADVERTISING
- You may opt out of receiving cookies by instructing your browser to stop accepting cookies or to prompt you before accepting a cookie from websites you visit, by changing your browser options.
Please note, however, that by blocking or deleting cookies used in Services, you may not be able to use all aspects of our Services.
- CALIFORNIA DO NOT TRACK DISCLOSURES
- We also may use these technologies to collect information about your online activities over time and across third-party websites or other
online services (behavioral tracking). The Services track customer purchase habits of Via Puerta Services and customer purchase history at
companies using Via Puerta Services, and you may not opt out of such behavioral tracking as it is necessary for the operation of the Services.
This data is used to for trend analysis, marketing opportunity identification, direct promotions such as special offerings (loyalty and
rewards programs), and related purposes. We do not currently collect personal information automatically from third parties but may do so
where customer purchase habits are integrated into our Services for analytics purposes.
- CONTACT INFORMATION
- To ask questions or comment about this privacy policy and our privacy practices, or for opt-out requests, please submit in writing to 1510 W
Artesia Square Suite B, Gardena, CA 90248